Country: 🇱🇹 Lithuania & 🇨🇭Switzerland
Our client is a major, publicly-traded company in North America, a significant player in the crypto asset space. With a successful token and an established user base, they set their sights on a strategic expansion into the lucrative European market. For them, every move was scrutinized by investors, and demonstrating momentum was paramount.
The client’s initial plan was straightforward: obtain a crypto license in Lithuania to gain access to the entire EU. However, the licensing process is a marathon, not a sprint. While necessary for long-term goals, it meant months of waiting before they could actively serve their European clients. For a public company, this delay represented a period of stagnation that could erode investor confidence and negatively impact their share price. They needed a way to show immediate progress and start generating revenue while the long-term regulatory gears were turning.
We recognized that simply executing their request would not serve their true business needs. Our role was to transform from service provider to strategic advisor. We proposed a sophisticated two-pronged strategy:
Immediate Activation (The Swiss Gambit): We advised the client to simultaneously establish a presence in Switzerland. While not offering EU passporting, a Swiss entity would allow them to begin serving their existing clients in the region almost immediately under a compliant framework. This move was designed to generate quick wins, maintain operational momentum, and create a positive narrative for their investors.
Long-Term Foundation (The Lithuanian Fortress): In parallel, we managed the entire, complex process of obtaining the Lithuanian license. This was a full-service engagement where we handled everything: structuring the company, sourcing qualified local personnel, preparing all regulatory documentation, and acting as their representative before the regulator.
By running these two tracks concurrently, we engineered a solution that balanced short-term urgency with long-term strategic necessity.
The dual-jurisdiction strategy was a resounding success, delivering value far beyond a simple license.
Accelerated Market Activity: The client began operating in Europe months ahead of schedule via their Swiss entity, immediately signaling progress to the market.
Boosted Investor Confidence: The swift action and subsequent positive news were reflected in their public reports, reinforcing investor trust and contributing to a favorable impact on the company’s share price.
Seamless EU Entry: The Lithuanian license was secured efficiently, granting them full, unimpeded access to the entire EU market for long-term growth.
Strategic Partnership: Our ability to provide proactive, multi-faceted strategic advice solidified our relationship, turning a one-off project into an ongoing partnership.
